Sex Toy Inventor Shares ‘Billion-dollar Opportunity’ for Men’s Product

Jenna Owsianik
3 Min Read

Aerospace engineer says sex tech lacks sense of connection.

I had the pleasure of speaking with Jeff Spitzer of sex tech startup Outplay earlier this year at the 2019 AVN Adult Entertainment Expo.

An aerospace engineer, Spitzer is on a mission not just to develop new sex toys. He wants to discover the metrics behind what creates a great erotic experience and apply that to this technology.

While he’s keeping mum on his findings and in-development products, Spitzer did share insights on how current devices for men lack the realism of partnered sex.

Watch the video below to hear him talk about the billion-dollar opportunity investors are missing out on. You can read the full transcript underneath.

https://www.youtube.com/watch?v=Qq14k-vfT-Q

TRANSCRIPT

Jeff: I would say right now in terms of trends, there is a billion-dollar opportunity for the men’s toy that integrates with the porn that they watch, and no one has delivered it yet.

The person who finds that solution and delivers that toy at the price point and with the features that the male users want will kill it.

Jenna: Are you working on something for that?

Jeff: You bet.

Jenna: There are some devices like the Vstroker some things from Kiiroo, those aren’t up to snuff you think? They’re not really converting?

Jeff: I don’t know their numbers. So you can look at their numbers and you can make your own decision about whether or not they’re getting the customers that they want.

I look at it more from, “Are they delivering sexuality?” Not, “Are they delivering, maybe, a stimulation or the stimulation that they promise.”

I think they’re delivering on their promise. I’m not really critical of the toys for what they are. But we have a long way to go between what those toys deliver and what partnered sex is like.

That’s really where I look down the road is that, and I’m not talking about love dolls. I’m talking about sensation. I’m talking about connection. I’m talking about interaction with the user. How close do you get to something that actually feels like partnered sex? And that’s really the challenge.

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Jenna Owsianik is a Canadian journalist and sex tech expert. From 2014 to 2022 she was Editor-in-Chief of FutureofSex.net, the world’s leading publication on how technology is changing human sexuality, today and tomorrow. Her expertise covers state-of-the-art sex technologies and the major fields driving innovations in intimacy: robotics, virtual reality, remote sex (teledildonics), immersive adult entertainment, human augmentation, virtual sex, and sexual health. A trained journalist with a Masters of Journalism from The University of British Columbia, Jenna’s reporting has appeared on Futurism.com, Al Jazeera English, CTV British Columbia online, CBS Sunday Morning, CBS 60 Minutes, Global News, and CKNW Radio in Canada and the United States. As a sex tech industry consultant, she is especially passionate about helping companies deliver accessible services and products to people with disabilities and other underserved communities. Jenna also runs the sites SexforEveryBody.com, a sex-positive, body-positive online magazine that promotes inclusive sex education; and DisabledSexGuide.com, an adult resource on sex, disability, and erotica. In 2013, Jenna won two Canadian Online Publishing Awards for her work on The Pain Project, a multimedia site on global access to palliative care. She won second place at the 2011 Awards for Excellence in Health Care Journalism’s Public Health category for her participation in the documentary Freedom From Pain. Jenna has an Honors BA in Women’s Studies and Feminist Research as well as a French minor from The University of Western Ontario. She spent a year studying at L’Université Lumière Lyon 2 in Lyon, France.
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